Count It! Lock It! Drop It!™ with support from BlueCross BlueShield of Tennessee Health Foundation is launching a statewide advertising campaign Sept. 12 in an effort to combat prescription drug misuse.

The TV spot will begin airing in East Tennessee on WBIR-TV (NBC) in Knoxville and WCYB-TV (ABC) in Tri-Cities.

Adam Allmon, a recovering addict from Smith County, Tenn., who is featured in the ad, is one of the many faces of opioid addiction.